When Should You use Likert Scale Surveys?Ĭreating effective surveys is often seen as a complicated process, but we’re here to break it down for you. It also facilitates answering the questions without having to think about how to describe their experience and satisfaction.Īs such, a Likert Scale increases the chances of customers completing the survey because there are no “hard” questions, including open-ended questions, selecting all that applies, or fill-in-the-blank questions. Why use a Likert Scale? Well, the importance of using a Likert Scale is highlighted by the fact that it gives you more reliable and granular insight into your customer satisfaction.Īnother benefit of using a Likert Scale is that you are giving your customers more options than a simple yes or no. What Are The Benefits of Using a Likert Scale Survey?
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January 2023
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